Radio + Television Business Report: A way to transform broadcast media

In the Spring 2024 issue of Radio + Television Business Report, Editor-in-Chief Adam Jacobson, interviews Erik Utter about the ZTransform story so far and about the re-build of KNKX radio.

“My background is in engineering. I have a very strong understanding of workflow, so where I think we stand out is in workflow design. We can very quickly get our heads around ‘what are we doing today?’ and ‘where are the issues and bottlenecks and extra costs involved?’ so we can design a system around a workflow that fits. We are not just designing a technology, we are designing a workflow, and that is more important than the technology.”

Read the full article here.

Visit Radio + TV Business Report website here.

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About ZTransform

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ZTransform provides planning, design, integration and launch services for the most sophisticated broadcast and media environments in the world. From the initial specifications development through to launch readiness and sustained operation, ZTransform manages the tactical and complex aspects of facility projects so that its customers can focus on what’s most important – their business.

For more than 18 years ZTransform has brought a disciplined project management approach, supporting its cross-industry clients, including AT&T Sports Net, News-Press & Gazette station group, KESQ, KEYT, KVIA, KEXP, Oregon State University, and numerous Fortune 100 companies; to complete technology deployments and operational improvements not previously thought possible.

Its skilled design engineers and operationally savvy experts know how to identify the real needs and present qualified, effective solutions to a multitude of seemingly unsolvable challenges.

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